Concepts Definitions
Blind Ad: An advertisement placed by a real estate licensee that does not clearly identify the individual or brokerage firm as a licensed real estate professional, leading consumers to believe they are dealing directly with the property owner.
Misrepresentation: An untrue or misleading statement, whether unintentional or intentional, which can cause harm to another party. In advertising, giving the impression of ownership when acting as an agent is a form of misrepresentation.
Real Estate Licensee: A person holding a real estate license, who is legally obligated to adhere to specific advertising rules, including identifying their professional status in property advertisements.
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