📊 Seller Action Playbook
CMA & Pricing Strategy: How to Set Your List Price
Answer 5 questions to get a 5-category pricing checklist: reading your CMA, pricing strategies, psychological pricing, agent alignment, and price-cut triggers — the list price shapes almost everything, so get it right before you list.
Pricing is the most consequential step in selling: the list price drives exposure, showings, offers, and the final sale price. This checklist teaches you to read a CMA, choose between under-list / at-market / over-list, and set clear triggers for price adjustment — instead of listing on gut feeling and waiting passively.
- One page per category: CMA / Strategy / Psychology / Agent check / Price triggers
- Tied to your answers: quick sale → at-market or slightly low; max price → higher list + cut plan
- Take the agent-alignment page to your listing meeting and go through it line by line