🏡 Seller Action Playbook
Open House Strategy & the Conversion Funnel: Foot Traffic ≠ Offers
Answer 5 questions to get a 5-category Open House playbook: preparation, on-site ops, understanding the conversion funnel, the three tracking metrics, and data review — read the funnel between visitors and buyers, and know exactly where it breaks when traffic is high but offers are zero.
Sixty groups through the open house and the seller feels safe — then a week passes with zero offers. The most common selling illusion. Open house counts visitors; closing needs willing buyers, and between them sits a funnel: OH → private showing → offer → pending → close. Per NAR data, only about 4% of buyers ultimately purchase through an open house. This playbook gives you three metrics that read true heat — so the crowd never sets your expectations.
- Core: OH is a traffic engine (exposure), not a closing floor
- Stage diagnosis: big traffic→few showings / many showings→zero offers / offers stuck before pending
- Benchmark against the market: same zip, same price band is your reference set
- Day benchmarks (7/14/30) are flagged — confirm local numbers with your agent