🤝 Seller Action Playbook

Counter Offer & Negotiation: The Seller's Playbook

Answer 5 questions to get a 5-category seller counter playbook: mechanism, leverage, response strategy, time management, and closing mindset. First rule to remember: a counter voids the original offer.

Negotiation is the chess match of selling. A counter offer is not mere haggling — it has strict legal mechanics: your counter voids the buyer's original offer, it typically expires at 5 PM on the third day, and with a Multiple Counter you can pick among several buyers (or none) after they all sign. Know the mechanics, and you control the rhythm.

  • Legal and expiry items are flagged 'needs-confirm' — forms vary by version
  • Goal is net proceeds + certainty, not squeezing the buyer into walking away
  • Every round is numbered and documented; both signatures make it binding