📣 Seller Action Playbook
Selling Marketing Mix: Four Channel Types, Chinese-Market Play, and Tracking
Answer 5 questions to get a 5-category marketing checklist: channel mix, Chinese-market strategy, content assets, budget allocation, and effect tracking — exposure should be broad, but every dollar must answer 'how many showings did that bring'.
Selling is not 'more ads' — it's a four-track mix: online (portals/IDX/social/WeChat), community (neighborhood mail/Just Listed), on-the-ground (OH/showings/signage), and broker network (broker tours/peers/agent groups). In the Bay Area, the Chinese market is the bonus track — dense WeChat copy, bilingual assets, and an investor-return angle can make one channel do the work of two.
- One page each: channels / Chinese market / content / budget / tracking
- Sources are 2024+ or marked as generic method (see S-10 page E)
- Fee items (design/3D/print) are flagged — quote first, order second